The Secret To Satisfaction In Life Is Having Just Enough
All images by Ansh Sirohi.

Note: This is the fourth and concluding episode of our series on financial literacy and ETFs. Here are the first, second and third parts.

“Enough” is the principle by which I live my life. Financially, I know that investments make sense most of the time, but I don’t need to be rolling in fifty-dollar bills (though they’d be nice to have). I just need enough to pay my bills, feed myself, and have some leftover at the end of the month to put into my rainy day fund. 

Of course, I do treat myself too. When I got my first pay cheque, I bought a Playstation 4 Slim; a chirashi bowl is my regular reward for surviving yet another month in my job.

But these treats still adhere to the principle of “enough”. For example, I eschew the $10 uni add-on in my chirashi because the “plain” bowl gives me pleasure enough. To me, the slight increase in satisfaction is not worth the additional money spent.

Indeed, while our emotional well-being increases as our income rises, research done by two Princeton economists shows that “there is no further progress beyond an annual income of ~$75,000”. 

For these reasons (and maybe out of sheer laziness), I have never been interested in investing my savings, despite being scolded many times by my financially savvy friends. They chastise me for letting my money rot in my bank account instead of growing in something like an ETF, for not beating inflation, for being a fool who is going to be consumed by the maws of capitalism.

These accusations are all true, but I’m uncomfortable with the idea of wanting more, because desire breeds desire. And desire, as anyone who has had an unrequited crush before (i.e. everyone) knows, makes us miserable. 

So, I concluded, investments were just not for someone like me.

It was only when one of my friends got married, bought a house, and started planning for a family when I realised that what is enough for me, as an individual, might not be enough for the people around me whom I care about.

With that thought in mind, I started imagining possible scenarios in which I would need more than enough for myself. For instance, what if a family member needs emergency medical surgery? What if a close friend, having just lost his job, comes to me for financial help? As an average Singaporean who dumps his money into a regular bank account, I just don’t have enough to deal with these scenarios.

Ironically, these ruminations led me back to a door I had closed in the past: investments. 

The question, then, is: what sort of investments are these? Even someone as financially illiterate as I am knows that there are many forms of investment one can undertake: stocks, real estate thingys, your good ole CPF SA account, derivatives (though I don’t know from what they derive) …

To be honest, I couldn’t be less interested in the technical aspects of these products. 

What I wanted was something that:

1. Doesn’t require constant monitoring because my obsessive tendencies are bad enough;
2. Doesn’t cost something like $1,000 a month because hey I’m a writer and that’s all you need to know about my income;
3. Easy to buy into because I’m lazy;
4. Easy to get out of in case of an emergency, like the release of the Playstation 5;
5. Won’t cause me to get an undercut and start approaching old acquaintances about a “marvellous new income opportunity”.

The answer, for someone of my purposes at least, is ETFs. Other articles in this series have already explained what they are, but if I were to explain it in my own plebeian words, I’d say it’s like buying a chirashi bowl that contains salmon, tuna, scallop, prawn, etc., instead of a row of tuna sushi alone. It’s a diverse platter that makes sure your meal doesn’t suck even if one item is, on that particular day, less than fresh.


In particular, the ETFs that Nikko AM offers satisfy all the criteria that I want in an investment product. Both the ABF Singapore Bond Index Fund and the Nikko AM SGD Investment Grade Corporate Bond ETF are:

1. Simple to start investing in—I can even do it via the POSB account I’ve had since I was a child;
2. Smart, because they comprise bonds issued by the Singapore government and government-linked agencies such as HDB, all of which are definitely more prudent than I am and hence do not require my constant attention;
3. Affordable as they cost as little as $100 a month;
4. Hairstyle-agnostic so I won’t have to get an undercut;
5. Of lower risk.[1] As with all investments, there are some risks I have to take. Having said that, would I risk walking around in public with an undercut or invest in ETFs? I would go for the latter. 

In fact, the ETFs are rather like the Netflix subscription I have: it’s so convenient and seamless that, till the times when I want to catch an episode of Brooklyn Nine-nine because my day sucked, I can even forget that it’s always in the background waiting for me.

What is enough to an individual is obviously subjective and dependent on their circumstances. To a single man in his 20s and still living with his family, saving 50% of his lower-middle income might be enough to get him by for the rest of his life.

But circumstances do not stagnate. This same man might start a family of four just five years later, and “enough” will mean something else entirely.

Or, to use an example less stereotypical, this aforementioned individual might decide to give up his full-time job and devote his life to rehoming stray dogs. What is enough for him, in that case, is certainly not exorbitant riches and dinners at Waku Ghin, or 5-figure tuition fees for two across 10+ years. Nonetheless, it will still involve a good deal of money and capital because feeding dogs still costs money, after all.

Similarly, what is enough investment differs according to individual situations and preferences. Truth be told, investing in ETFs might not be enough for the high roller who has millions in capital and hours to delve into the technicalities of financial jargon. But for the lazy and financially clueless (all me), ETFs are simple and smart enough for the person for whom “just enough” is enough.

[1] Both ABF Singapore Bond Index Fund and Nikko AM SGD Investment Grade Corporate Bond ETF are included under the Central Provident Fund (“CPF”) Investment Scheme – Ordinary Account for subscription by members of the public using their CPF monies and is classified under the category of Low to Medium Risk – Narrowly Focused – Country Singapore.

This article has been sponsored by Nikko Asset Management Asia Limited.

With its low- to medium-risk ETF offerings, such as the ABF Singapore Bond Index and SGD Investment Grade Corporate Bond ETFs, and its relatively higher-risk, potential higher return Singapore STI Index, Nikko Asset Management Asia has the right financial instrument you need to start your investment journey.


The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of Nikko Asset Management Asia Limited (“Nikko AM Asia”).

The Central Provident Fund (“CPF”) Ordinary Account (“OA”) interest rate is the legislated minimum 2.5% per annum, or the 3-month average of major local banks’ interest rates, whichever is higher, reviewed quarterly. The interest rate for Special Account (“SA”) is currently 4% per annum or the 12-month average yield of 10-year Singapore Government Securities plus 1%, whichever is higher, reviewed quarterly. Only monies in excess of $20,000 in OA and $40,000 in SA can be invested under the CPF Investment Scheme (“CPFIS”). Please refer to the website of the CPF Board for further information. Investors should note that the applicable interest rates for the CPF accounts and the terms of CPFIS may be varied by the CPF Board from time to time.

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