Now that Seventh Month is ending, these advertisements for Hell bring a certain kind of comfort: knowing that whatever we’ve fought so hard to achieve in our material lives can be taken with us into the afterlife.
Condo? Check. Cancer-free vices? Check.
Unlimited data? Hell yeah.
Perhaps there are certain luxuries we can only afford in death.
Sure, these paper effigies appear to perpetuate materialism. Yet, the way we think of the afterlife shapes the way we live while we’re still alive. If something is significant enough in death, surely it must be even more fervently pursued in life.
Suddenly, “till death do us part” takes on a whole new meaning.